Download Toolkit

  1. LET’S PLAN AN EVENT
    • Event type, theme, ideas - Feasibility and timing
    • Available resources
    • Key messages to promote
  2. FORM A PLANNING TEAM
    • Have a meeting
    • Discuss format of event
    • Arrange speakers and/or tour stops - Assign tasks – ie.: program, meal, sponsors, advertising
  3. 2 MONTHS IN ADVANCE
    • Plan your promotion
    • Who do you want to attend?
    • How do you want to reach them? - Print promotion (ads for the paper) should be created now
    • Invite your guests
    • Send personal invitations to guests
  4. 1 MONTH IN ADVANCE
    • Finalize social media posts to promote event
    • Host a planning team meeting - Discuss event progress
    • Develop event agenda and timing - Think about promotional items or giveaways
    • Invite the media to cover your event, Nebraska Farm Bureau can help!
  5. 1 WEEK IN ADVANCE
    • Finalize agenda
    • Contact speakers to confirm details - Obtain final numbers of participants - Finalize push for promotion
    • Contact local media
    • Utilize social media
    • Word of mouth never hurts
  6. EVENT WEEK
    • Rally volunteers
    • Use enthusiasm
    • Thank them in advance
    • Provide detailed instructions or training - Make sure your location is presentable for your guests
    • Finalize key messages and information to provide guests
    • Ensure safety regulations are in place
  7. AFTER EVENT
    • Thank volunteers and sponsors
    • Send photos, captions, and a short description along with some key points to the media
    • Post your photos
    • Make notes to review for next time
    • Submit pictures to Nebraska Farm Bureau Foundation to use is marketing
  8. EVENT DAY
    • Emphasize the importance of Nebraska agriculture
    • Stay on time and stay positive
    • Allow time for question/answer period - Ask participants to complete evaluation