Download Toolkit
- LET’S PLAN AN EVENT
- Event type, theme, ideas - Feasibility and timing
- Available resources
- Key messages to promote
- FORM A PLANNING TEAM
- Have a meeting
- Discuss format of event
- Arrange speakers and/or tour stops - Assign tasks – ie.: program, meal, sponsors, advertising
- 2 MONTHS IN ADVANCE
- Plan your promotion
- Who do you want to attend?
- How do you want to reach them? - Print promotion (ads for the paper) should be created now
- Invite your guests
- Send personal invitations to guests
- 1 MONTH IN ADVANCE
- Finalize social media posts to promote event
- Host a planning team meeting - Discuss event progress
- Develop event agenda and timing - Think about promotional items or giveaways
- Invite the media to cover your event, Nebraska Farm Bureau can help!
- 1 WEEK IN ADVANCE
- Finalize agenda
- Contact speakers to confirm details - Obtain final numbers of participants - Finalize push for promotion
- Contact local media
- Utilize social media
- Word of mouth never hurts
- EVENT WEEK
- Rally volunteers
- Use enthusiasm
- Thank them in advance
- Provide detailed instructions or training - Make sure your location is presentable for your guests
- Finalize key messages and information to provide guests
- Ensure safety regulations are in place
- AFTER EVENT
- Thank volunteers and sponsors
- Send photos, captions, and a short description along with some key points to the media
- Post your photos
- Make notes to review for next time
- Submit pictures to Nebraska Farm Bureau Foundation to use is marketing
- EVENT DAY
- Emphasize the importance of Nebraska agriculture
- Stay on time and stay positive
- Allow time for question/answer period - Ask participants to complete evaluation
